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Gender

Redefining Tradition

Myntra’s contemporary ethnic wear brand Anouk captures the spirit of a woman in the new ‘Bold is Beautiful’ digital campaign executed by Ogilvy and Mather...

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Sustainable Development

Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

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Sustainable Development

China?s Pollution Assault Boosting Solar, Electric Vehicles

Tata Power Delhi Distribution (TPDDL) has won the ‘Innovation for India Awards 2014’, under Business Category, for developing tamper evident and defraud electri...

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Bollywood

In its latest campaign, Tata Sky tells parents that television is a good learning aid for young kids

DTH player Tata Sky, in its latest campaign ‘Ab Bachche Seekhein TV se’ (Kids learn with television), is targeting parents with children between ages 6 and 12 y...

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Sustainable Development

Tata Power Delhi Distribution wins ‘Innovation for India Awards – 2014

Tata Power Delhi Distribution (TPDDL) has won the ‘Innovation for India Awards 2014’, under Business Category, for developing tamper evident and defraud electri...

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